Uber Rideshare Operations: 2026 World Cup

Uber wanted its rideshare experience to feel as electric as the matches themselves, so we transformed a logistical touchpoint into a destination of its own. DJ booth, foosball tables, trick shot games, photo ops, and custom wayfinding turned the queue into part of the show across 30+ match days.

Behind the scenes, it was its own kind of production.

Moving tens of thousands of fans after the world’s biggest soccer matches takes more than good design. We built and coordinated the event’s official rideshare zone with Uber, engineering custom infrastructure and staffing a team that stays calm when fans from every corner of the globe, speaking dozens of languages, all need to get somewhere at once.

The logistics nobody sees are what make the experience everyone feels. When the whole world shows up, you want them to leave talking about more than just the score.