Refinery29 x Target Soho

For Parke’s limited-edition collaboration with Target, we transformed the sidewalk outside the flagship into a summer-camp-inspired welcome, with Montauk General’s viral Milk Matcha, custom Levain Bakery cookies, and flower bouquets wrapped in Parke-branded paper. Inside, an immersive pop-up continued the experience, giving early arrivals something to discover beyond the launch itself.

For Bero’s Summer Shandy launch, we leaned into la dolce vita with a custom gelato pop-up at Target SoHo. Italian disco energy, shandy sampling, and scoops in the sunshine turned an afternoon in Manhattan into something that felt a little more like summer in Italy.

For the Rosie Assoulin x Target launch, we brought Rosie’s World to life across the guest experience. Custom florals, live fashion illustrations, a coffee and froyo cart, music, and colorful decor extended the brand into every touchpoint, creating an environment that felt playful, cohesive, and distinctly Rosie.

Across each activation, the goal was the same: take a brand story beyond the message and give people something they could step into, interact with, and remember.