Hello Sunshine STORYfest

For the Reese’s Book Club x Target activation, we designed and produced a custom-built bookcase styled with curated décor and stocked with bestselling monthly book club picks. Created to invite discovery and conversation, the bookcase was designed to live beyond the initial event, continuing on to future STORYfest events across NYC.

For the finale of Lucky, Marissa Stapley’s novel turned television series, we brought the story off the page with a custom photo op and vinyl graphics celebrating both the book and the series. We also gave the existing STORYfest bookcase a new chapter, reusing the custom-built piece from the previous activation and bringing it back to life for a new audience.

Across STORYfest, we created experiences that celebrate women-led stories while finding new ways to extend the life of the builds themselves.