
Mercury x Portola Festival
Mercury

With approximately 45,000 people attending Portola, the rink offered a chance to step away between sets, trade dancing shoes for skates, and enjoy a different kind of movement in the middle of a nonstop festival weekend.
Bringing the experience to life required months of planning and coordination. Our team worked through every detail, from the rink build and skate logistics to guest flow and day-of operations, ensuring the space could accommodate thousands of festivalgoers while keeping the experience running smoothly. Once onsite, we brought all the moving pieces together and opened the rink for its first lap.
Throughout the weekend, the rink became its own little community within the festival. First-time skaters shared the floor with seasoned skaters, friends cheered each other on, and strangers found themselves skating side by side. Seeing guests of all experience levels come together, connect, and make the space their own brought the experience full circle.
- MISSION IMPACT:
Unity in Diversity
Wellness + Evolution - CREDITS + PRESS:
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