Uber Signage + Graphics

Each year, The Vanity Fair Oscar Party is one of the hottest events in entertainment. With A-listers, artists, and more in attendance, Uber asked us to create an experience to ensure everyone felt like a winner.

The Super Bowl extends beyond the broadcast into a citywide live experience across venues, neighborhoods, and fan spaces. In partnership with Uber, we produced a rideshare lounge that helped move riders through game day smoothly and comfortably, showing how operational touchpoints can also become elevated brand experiences.

Our custom static and digital wayfinding signage, built in-house, was strategically placed between the stadium and the Uber Zone. These sleek, custom signs are built for reuse at future Uber lounges with interchangeable content, allowing us to reduce event waste and uphold our commitment to sustainability. We look forward to continuing to grow their presence at games and events across the country.