Pop Up Truck
Lattice
A global pop-up truck activation with Lattice brought together young business professionals together across Chicago, New York, San Francisco, and London.
Eye-catching, fully wrapped trucks brought Lattice to busy city streets, serving beverages, pastries, and branded swag to VIPs and the public. With touches like custom mochi donuts, bistro seating, branded cup sleeves, and a Pup Station for dogs, the activation served surprise and delight for the morning commute and afternoon breaks.
3050+
Engagements
12,500+
Impressions
1000+
Affogatos Served
- MISSION IMPACT:
Unity in Diversity
- CREDITS + PRESS:
+
