Feminine Empowerment Regenerative Design

Instacart x Toronto Tempo

Instacart

A new chapter for women’s basketball, with a little arcade energy. For Instacart, we brought the fun to game day with a custom basketball arcade-style game designed to engage fans throughout the experience. The activation came to life across multiple Toronto Tempo games at Scotiabank Arena and a fan event in Vancouver, reaching more than 55,000 attendees.

As the WNBA’s first team outside the U.S., Toronto Tempo is bringing women’s basketball to new audiences, creating an exciting backdrop for Instacart to connect with fans through a little friendly competition.

Designed to travel and be reused across multiple events, the experience was built with longevity in mind, giving the activation a life beyond a single game day. With our partners at BloqLab, we paired that approach with illuminated framing, LED accents, glowing scoreboards, and bold graphics to create a destination that stood out across the venue.

Of course, no game is complete without prizes, and fans walked away with plushies and bandanas, along with a little friendly competition to remember.

A playful activation for Instacart designed to get fans in the game and keep them coming back for one more shot.

55,000+

Attendees Across Events

4,500

Giveaways