Groceryshop
Instacart
In 2024, we brought Instacart’s Groceryshop presence to life with a one-of-a-kind booth, fully conceptualized, produced, and installed in partnership with our in-house fabrication team at BloqLab.
We crafted a realistic home and store environment, elevating the experience through strategic gamification, dynamic lighting, and playful graphic elements. This immersive space was designed to demonstrate how Instacart can “Level Up” businesses and enhance customer experiences.
A highlight was the custom plinko game, which attracted crowds and generated excitement, and attendees enjoyed fall flavored popsicles. In addition, we created meeting spaces that complimented the booth’s theme, allowing Instacart employees to engage with both current and potential customers.
