Athlos

Athletes raced while attendees fueled up at a vibrant juice bar and custom bodega. The Athletes Lounge kept competitors energized with a glam station, snack and drink bar, stretch zone, and DJ booth, plus a Hype Zone so the next generation of fierce female athletes could join the fun.

We repurposed elements from previous Instacart activations, giving high-impact builds a second life and reducing event waste.

It was a day that championed women on and off the track proving how Instacart can power standout moments for every athlete and every generation.