Mercury Spend

The experiences people remember feel natural. They reflect the energy of a neighborhood, celebrate local businesses, and create a reason for people to stop, gather, and connect.

That’s the thinking behind our recent partnership with Mercury.

Across New York City and San Francisco, we partnered with beloved local businesses to create two distinct pop-up experiences that felt rooted in their communities while staying true to Mercury’s identity. In SoHo, Leon’s Bagel created a limited-edition Mercury-inspired bagel, paired with complimentary bagels and drinks. In San Francisco, Sōhn served a custom collaboration beverage and specialty Chex Mix, inviting guests to experience the brand in a way that felt uniquely local.

Every touchpoint was designed to feel cohesive while giving each activation its own personality.

Great experiential work builds relevance by becoming part of the communities it serves.