Benefit Fan Fest

Benefit Cosmetics

We designed and produced life-size, walk-in inflatables for a Benefit Cosmetics activation in over 40 cities across the U.S. and Europe.

We created a consumer facing activation where customers could try Benefit Fan Fest Mascara through an AR screen. We were able to capture new Benefit customers as well as returning customer by giving them the opportunity to purchase the mascara after trying it on the AR screen.

DATE: 2023LOCATION: The US + Europe

MISSION IMPACT:
Feminine Empowerment
CREDITS + PRESS:
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