SF Pride Float
Benefit Cosmetics
We brought color and energy to the San Francisco Pride Parade with a custom Benefit-branded float, inspiring parade-goers to “Love Loudly” and “Live Proudly.”
In just a few weeks, our team custom fabricated the “Love Loudly, Love Proudly” float using durable materials and artwork from artist Sofie Birkin.
At the post-parade event, Love Fest, we set up mini-weddings, glam stations, a photobooth, and Sokfie Birkin stickers to celebrate SF Pride.
- MISSION IMPACT:
Unity in Diversity
- CREDITS + PRESS:
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