Lattice Pop Up Truck
This pop up truck activation for Lattice took place in Chicago, New York, San Francisco, and London. Each truck was fully wrapped with patterned graphics to catch the eye of young business professionals commuting to work in highly trafficked metropolitan areas. The custom retrofit mobile cafes offered beverages, pastries, and swag to VIP invitees and the public. The activation included delightful details such as branded cup sleeves, custom colored mochi donuts, bistro lounge seating and a special Pup Station for treats, water + bandanas for dogs!