K-Pop Demon Hunters Fan Event
We brought the K-Pop Demon Hunters universe to life.
In partnership with IW Group, we produced the KPDH x McDonald’s fan event in Los Angeles, an immersive cosplay dance party where fans didn’t just attend, they became part of the story.
The night was built around the HUNTR/X vs. Saja Boys rivalry. Fans picked their side at themed step-and-repeats, grabbed custom photocards from an on-site photobooth, hit the main stage for dance and singing challenges, and finished it all off with boba McFlurries.
Led by an all-female production team from pre-production through execution, we also repurposed existing McDonald’s assets from the TinyTAN build to keep things sustainable. At the end of the night, all leftover meals went straight to the Hollywood LGBT Center.
When you give fans a world to step into, they’ll take it further than you imagined.
Our Missions In Action
