Refinery29: Parke x Target
Parke’s limited-edition collaboration with Target was built on a simple idea: the carefree, live-in-the-moment feeling of summer camp. So when the collection dropped in Soho, we made sure the experience matched.
Outside Target’s NYC flagship, a morning truck welcomed early arrivals with Montauk General’s viral Milk Matcha, custom co-branded Levain Bakery cookies and bouquets of flowers wrapped in Parke-branded paper. Something to hold onto long after the morning ended.
Inside, an immersive in-store pop-up kept the energy going, designed to celebrate the launch and reward the fans who showed up first.
Together with Refinery29, we turned a sidewalk queue into something worth remembering. Grateful to be part of this moment for Target.
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