FUJIFILM X Summit Experience LA
An immersive launch brought life.
FUJIFILM partnered with MoonLab to launch their new X half camera with an experience designed to spark creativity and connect with Gen Z creators. The goal was clear: create something bold, interactive, and unforgettable.
We reimagined a Los Angeles venue as a tactile, analog-inspired playground. From interactive product displays to walk-in photo moments and peel-and-stick print stations, every detail was curated to invite exploration and encourage spontaneous creativity. The space invited guests to get hands-on with the new camera, capture content in the moment, and experience the playful spirit of the X half for themselves.
The result was a night filled with creative energy, shared moments, and a community brought together through design, photography, and innovation.